// About LearnLux
LearnLux is on a mission to make financial wellness a priority. In our world today, knowledge about personal finance is not a priority at any level of the education system and as a result, people miss out on their prime investment period, fail to develop the credit they’ll need later in life, and make big financial decisions out of fear rather than education. LearnLux’s online learning tools and lessons are built to be engaging, interactive & jargon-free, and we strive to be a leader in the space of financial education content. To share our mission at scale, we partner with Human Resources departments of leading companies to help employees understand their benefits such as 401k options, refinance their student loans, and do their best work every day because they feel great about their finances. We’re based in shiny new office space in Downtown Crossing in beautiful Boston, MA, and backed by prominent operators such as Ashton Kutcher’s fund Sound Ventures and Salesforce CEO Marc Benioff.
// About the Role
As LearnLux’s Marketing Manager, you’ll be tasked with strategy and execution of our brand awareness and pipeline growth activities, including events, public relations, and social media marketing. You will be a valued team member encouraged to contribute to strategic and operational decision-making. Reporting to the Director of Marketing and working with our marketing, engineering, design and product development teams, you will manage an ever-changing marketing plan and budget - and hopefully, you’ll have some fun with us while doing it!
// Key Responsibilities
As a startup celebrating creativity, development, and high-paced growth, we believe and encourage the same in our team. We seek team players with infectious positive energy, great initiative, and a get-it-done attitude. Candidates must thrive in ambiguity and love a rapid pace. You must have a strong desire to learn and improve, with a love for optimizing your work via data-driven insights. The ideal candidate will jump at the opportunity to:
Plan events and trade shows to exhibit/present the company’s products at; design booth layouts, manage booth materials, coordinate with show organizers, logistics partners, and sales team, and travel to attend 6+ expos per year across the country.
Author regular press releases, newsletters, and social posts to increase brand awareness and demonstrate thought leadership.
Identify key channels and influencers in the industry and develop strategies and tactics to increase awareness about LearnLux and our company’s services.
Support content creation efforts, collaborate with sales, engineering, and product marketing teams to create blogs, white papers, case studies, videos, website copy, etc.
Analyze and manage marketing campaign performance including digital and event campaigns; create regular reports to present to the team and suggest/make changes to the marketing plan to optimize and improve ROI.
Become an expert at a range of marketing and sales tools including marketing automation, analytics, content management, and social media platforms.
// You Should Have:
Bachelor’s Degree with course work in Communications, Marketing or a related field.
1-3+ years of experience in digital marketing, advertising, PR, or a related field (startup experience a plus)
Effective written and oral communication skills; the ability to interact professionally with diverse groups
Ability to manage multiple projects and deadlines with attention to detail and follow up with minimal supervision. You can focus on the small things while maintaining a vision and understanding of the “bigger picture”
Proven track record of delivering high-quality results on time whether working in a team or independently
Excitement about helping employers provide financial wellness education to their employees
// Bonus Points If You:
Have knowledge of personal finance topics and a passion for financial accessibility/literacy
Have additional digital marketing or design experience
Enjoy traveling, since many of our yearly conferences and events are spread across the country (New York, Chicago, LA, Las Vegas, San Francisco and beyond!)
Medical, dental and vision plans
Fun team activities including our team retreats, Always Be Learning days
Beautiful downtown Boston office, with strong cold brew on tap
This is an exciting new opportunity to drive your function at a fast-growing seed stage startup at the cutting edge intersection of financial wellness and technology. You will be an integral part of an A+ multi-disciplinary team scaling a high-performance business while delivering high impact for humanity and future generations. We’re excited to speak with you about joining our team!